InMobi To Host Mobile Advertising Workshop in Lagos


InMobi, the world’s largest independent mobile advertising network, is embarking on an African tour with several of its senior executives including InMobi’s Vice President and Managing Director, Africa, Isis Nyong’o.

To this end, the company is organising an event series called Mobile Insights event series aimed at engaging directly with stakeholders in the mobile industry to share insights on the role mobile advertising plays in growing the overall ecosystem.

According to Isis Nyong’,

“InMobi is excited about the prospect of face to face meetings with agencies and developers in key markets in Africa.  There is huge potential within the mobile advertising space on the continent and it is critical for us to understand what our stakeholders are looking for”.

Participants will include advertisers, agencies, operators, publishers and developers attending a mixture of workshops and developer meet-ups. The events will focus on topics ranging from local and international mobile trends, mobile advertising and opportunities with InMobi in Africa.

The event runs from 24 September to 11 October 2011 in 5 cities across the continent: Accra, Lagos, Nairobi, Johannesburg and Cape Town. The Lagos event will hold on September 29, 2011 at the Radisson Blu hotel from 2pm.

Teemu Kiiijarvi, EDX Lead, Nokia West Africa will be the guest speaker at the Lagos workshop.

The event will allow attendees the opportunity to actively debate the movements and trends in the South African mobile industry with a specific focus on mobile advertising.

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