CONFIRMED: Rocket Internet Is Launching An Amazon Clone In Nigeria This Month

Samwer brothers

Earlier this week, we broke the news here on TechLoy that the Samwer Brothers’ Rocket Internet have made their way into Nigeria, but we couldn’t say what they were about to launch.

A reliable source has confirmed to TechLoy that the Internet giant will be launching an Amazon-clone in Nigeria later this month. This is contrary to a report by our friends at Technesstivity that it was launching an online clothing brand store called Sabunta.

In case you don’t know, Rocket Internet has a track record of cloning existing high-growth web companies such as Airbnb, Zappos and Amazon across the Middle East, Europe, Asia, South America and Africa.

Rocket Internet recently launched an Amazon-clone called Lazada in Indonesia, Egypt, the Philippines and Thailand. For now, we can’t say what the soon-to-be-launched Amazon-clone would be called in Nigeria, but we know that it will allow users to buy items such as electronics, books, cameras, DVDs and games.

We also learned that Rocket Internet is aggressively recruiting local staff to firm up its operations in Lagos, Nigeria and it is likely to have hired some ex-employees of Kalahari Nigeria, which was shut down by its parent company, MIH Internet Africa last October.

As concerns continue to grow over the challenges of running successful e-commerce sites in Nigeria, one wonders what Rocket Internet would be doing differently in Nigeria.

As Wired Magazine points out, “they [Rocket Internet] make a great business of finding concepts that are working in the US or Asia and replicating those business models for new markets with high barriers to entry.”

It would be interesting to see what business models Rocket Internet would be adopting in Nigeria and, of course, time will tell how successful they’ll become.

We’ll update you as we know more.


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