Nigeria’s largest and hottest online home of Nollywood movies, iROKOtv has teamed up with Rancard Solutions to launch what appears to be the first Nollywood/celebrity news distribution service via SMS.
The service which is expected to launch tomorrow (May 15) in Nigeria, allows users in Nigeria to text Irokotv to 33300 in order to get twice daily Nollywood related gossip. The service costs N50 weekly and you can unsubscribe from the service by texting STOP IROKOTV to 33300.
I tested the service on the MTN Nigeria network and it works almost instantly. It sends you a celebrity news-related item from iROKOtv, although it doesn’t add a link for more details on the story.
Already, the service has been launched in Ghana on the TIGO and MTN Ghana mobile networks and we gathered that it has attracted over 30,000 subscribers across both networks in Ghana within Q1 2012 where it was first piloted.
iROKOtv which was launched in December 2011 allows its members to watch Nollywood movies for free online.