MTN Nigeria To Venture Into Mobile Ads Business [REPORT]
MTN, the largest telecommunications operator in Nigeria is reportedly launching a mobile advertising platform that would enable small and large organizations push advertising to its estimated 50 million subscribers.
According to local tech blog, TechSuplex, the company would be officially announcing the MTN Mobile Ads at a media launch on Wednesday that “will enable companies reach their target audience more directly, run more cost effective campaigns and ultimately have a better advertising return on investment.”
MTN is said to be adopting interactive SMS (iSMS), MMS, USSD and Rich Media (Web/WAP based) to deliver its Mobile Ads in the first phase.
We couldn’t reach MTN for comment at the time of writing this post and Techloy cannot confirm this report at this time.