South African-based ad network, Ad Dynamo is launching a new online advertising offering from MSN in Nigeria on Friday at the Protea Hotel in Lagos.
The service is a pay-per-click advertising marketplace providing advertisers with the ability to reach customers in any country worldwide with contextual advertising.
As the exclusive sales partner for MSN in West Africa, Ad Dynamo has teamed up with Kasigo Media to provide advertisers with exposure on MSN, Microsoft’s web portal for news, sports, business, games, videos, entertainment and celebrity gossip, weather, shopping and more.
The ad network already has a relationship with Microsoft as it has served rich media, interactive Silverlight advertising on Microsoft-owned websites since early 2010.
This new ad sales partnership would see it serving contextual advertising on Microsoft’s network of sites, including Windows Live Hotmail with over 800,000 users in Nigeria and Windows Messenger with over 820,000 active users in Nigeria.
Addynamo claims to be the fastest paying ad network in the world today and considers itself the only direct rival to Google AdSense.
Techloy has been invited to the launch and we’ll provide more updates soon.