EXCLUSIVE: Jumia Nigeria Reportedly Fires Its Head of Marketing

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Rocket Internet’s e-commerce venture, Jumia Nigeria has reportedly fired one of its key staff, Uche Ajene who was the company’s Head of Marketing until last Wednesday, Techloy has learned.

A Techloy source told me that Ms. Ajene was laid off following her inability to meet sales targets which she allegedly set for the e-commerce operation. Ajene joined Jumia in August 2012 from MIH Internet Africa where she worked as Marketing Manager for the company’s Nigeria operations, Kalahari and Dealfish between July 2010 and July 2012.

Prior to this, Ajene has worked as a Marketing Specialist for Interra Networks Inc. in the U.S and describes herself as a proactive manager and tactical planner with extensive experience conceptualizing and executing marketing communication campaigns for end users, media and other consumers.

In early September, Rocket Internet laid-off about 50 of its staff in both of its operations in Nigeria in a consolidation move, mostly involved with support functions saying that it was ‘outsourcing’ those support functions in a move to restructure its operations.

The company freezed up its firing spree as it recruited some staff recently, some of whom were ex-employees of Kalahari Nigeria, a Naspers-owned e-commerce service that was shut down last October.

But this news comes as no surprise as the company is seen as fast at shutting down an unsuccessful idea as it is at copying a successful one. And for a company that is as fast at firing its employees as it is at hiring them, Rocket Internet may just be a nightmarish place to work.

Would you work for such a company? Let us know your thoughts…


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