While Samsung may have its budget smartphone that aims to be easy on your pocket and Etisalat may have what it calls the Gaga smartphone, both looking to attract the low-end smartphone market in Nigeria, Chinese phone manufacturer, Tecno seems to have a better strategy.
Today, I caught up with the company’s Business Manager, Operator & Mobile Internet, Joe He at Saffron Restaurant and Bar at the Silverbird Galleria in Lagos who shared with me some of the company’s plans and strategy for the Nigerian market.
The company which started in 2007 is one of the largest mobile phone manufacturers in China and operates in over 20 countries, with Nigeria being its biggest market in Africa and device sales exceeding 10,000 units already.
Although the company is yet to open an office in Nigeria (currently building one around the Computer Village to be launched in 2013), it has already sold thousands of mobile phones through its over 200 dealers and retailers across the country.
I asked Joe what makes Tecno unique and different from its competitors and he says its their strategy, local relevance and ability to partner with the ecosystem to increase the smartphone adoption rate in the country which is currently at about 1% of the entire mobile phone market.
With its flagship Tecno N3 Android 2.3.5 smartphone device, the company hopes to make it easy and affordable for everyone to own a smartphone in Nigeria. At just N13,500 ($85), the device is currently the cheapest smartphone available in the Nigerian market with decent specs and features.
We got a unit and would be doing a detailed review of the device soon as well as how it compares with other budget smartphones in the market.