South African digital satellite pay-tv company, DStv has today launched a Facebook app to handle its subscribers complaints and requests directly on the popular social network.
The DStv Facebook app lets users post requests about reconnecting their DStv decoder, upgrading or downgrading their DStv bouquets, make inquiries about their subscription due dates as well as related technical support functions.
Subscribers would be required to send details such as their full name, mobile number, smart card number, and provide any other information such as error message on their screen or payment details, etc that are relevant in order to get support from its customer care via Facebook.
This move shows that the company is getting its digital media strategy right and is willing to listen to its customers and reflects its commitment to improved customer service delivery.
However, the PayTV company has been criticised for lack of quality programming and service quality.