Nigeria’s Internet Newspaper, YNaija Unveils Major Ad Campaign
One of the most influential online platforms in Nigeria, YNaija.com dubbed “The Internet Newspaper for Young Nigerians” has unveiled its first-ever ad campaign in a bid to crystallise the character and focus of the Internet brand.
The ads which are set to be deployed widely online, via social media, in magazines and outdoor across the country paints the Internet newspaper as a community of young Nigerians around the world driving the conversation about the country.
“The copy for the ads tell the story of what YNaija.com is, and where it intends to go – as a broadsheet with sections driving the varying interests of its readers, a focus beyond the local to the international, and going beyond a media platform to creating a vibrant, global community,” says the Internet newspaper in an editorial.
YNaija.com which was launched in September 2010 claims to have over 120 citizen correspondents across Nigeria with an editorial board of the best young journalists in Nigeria.