At the Mobile World Congress 2013, Nokia announced that while HERE, its new brand for location experiences, will continue to offer first and best experiences on Lumia, HERE Maps, HERE Drive and HERE Transit would become available for non-Nokia Windows Phone smartphones in selected markets. The new HERE Maps comes with the integration of LiveSight™, Nokia’s set of augmented-reality technologies. LiveSight™ uses “sight” as a fundamentally new way to discover and navigate the world, recognizing what people see through their phone’s camera and layering that view with relevant, place-based information. LiveSight™ also powers Place Tag, a new digital lens introduced for Lumia. Combining Nokia’s unique capabilities in location and imaging, Place Tag adds location stamps to photos with relevant information about pictured places.