As the challenges of building a successful e-commerce company in Nigeria continue to grow with several entrepreneurs struggling to play in a market that requires significant investments, leading online retailer, Konga wants to help entrepreneurs to own their online store.
While leveraging on its robust delivery infrastructure, warehousing logistics and nationwide coverage, the company is about to launch Konga Mall, a place where entrepreneurs and businesses can own an online store, accessible to about 50 million Internet users in Nigeria.
The initial launch is expected to have about 100 merchants who, according to a reliable source, have already signed up (within 24 hours after the form was made available on the site) to own their online stores on Konga Mall.
When we reached out to Onyeka Akumah, Konga’s Vice President of Marketing, he confirmed that Konga Mall will be officially launched in a few weeks, but declined to comment on any of the big brands and merchants that have already signed up.
“We are currently signing up new stores as our link is now available on the website, but we intend starting with the first set of stores that signed up in the last 24 hours to kick the mall open in a few days”, he said.
The company says it is ready to partner with small, medium or large-sized businesses in Nigeria, whether it’s a phone shop in Victoria Island, a fashion store in Surulere, or a book store in Maitama.
But Konga is not the first to introduce an online retail mall in Nigeria. In July 2012, a new e-commerce startup, WebMall NG, set out to provide a platform where merchants can own their online store front for a fee said to be about N100,000 per store, and a suite of solutions including payment, logistics and online/social media marketing and training.
Webmall NG, however, doesn’t provide the merchants with warehousing and delivery support, as Konga intends to do, even without a charge.
While Konga would focus on providing a unique online store front, robust delivery framework, warehousing logistics, nationwide coverage, secure payment gateway and insightful data & analytics for each merchant, the entrepreneurs would only have to focus on providing inventory to their customers.
The leading online retailer which launched in July 2012 claims to attract over 400,000 visitors to its site monthly and believes that it can help entrepreneurs deliver their products to millions of Nigerians online, increase visibility and grow their profits.