One of the smartest ways to build a household name, especially for brands is to be seen and heard in every and any location possible. That’s exactly what Konga, one of the leading e-commerce companies in Nigeria is currently doing.
Today, the company is launching three pick-up locations within Lagos to help people experience Konga in their neighbourhood. With its first flagship experience stores located in Victoria Island, Surulere and Ikeja GRA, Konga is making it easier for you to pick-up your order at a time that’s convenient for you, instead of delivering to your home or business address, at a time you may not be available.
The pick-up centres are branded and equipped with store and security personnel who would help you retrieve your package when you provide your unique order number and some identification. Customers would also be able to make payments at these locations too.
Konga’s PR Manager, Ifeanyi Abraham tells me that from the moment a customer receives a notification that the order has reached the pick-up centre, they will have a whole week to pick-up their packages.
“These centres provide an additional service to our customers which is in line with our customer-centric business model. They give customers an opportunity to pick-up their packages at their own convenience,” Abraham said. “There is an added benefit of being able to return packages to any of our centres in line with our 7-day return policy,” he added.
While I think that most people would prefer the convenience of free home deliveries, I also think that people like to experience places and would probably go to these physical locations to pick up their packages.
Whether or not Konga plans to use its Pick-Up ‘Experience’ Centres for other third-party delivery purposes in the future remains to be seen, although the company could quietly be building a logistics business by the side.
Whatever the case may be, Konga seems to be spoiling its customers for choice. Here’s a Twitter conversation with a customer that illustrates how Konga is overkilling e-commerce delivery.