Meet Gamsole, The African Gaming Company With Over 1 Million Downloads In The Windows Phone Marketplace
Move over Maliyo Games. Move over Kuluya. A new gaming company from Nigeria, backed by Kenya-based 88mph startup accelerator called Gamsole has, arguably, become Africa’s leading mobile gaming company, in terms of downloads.
With over a million downloads reached across its about
12 5 gaming titles on the Windows Phone store, Gamsole is also quietly growing its revenues through the in-app advertising and paid apps models, while other gaming companies in Africa are busy getting all the local and foreign media attention.
Founded by Abiola Olaniran, a Computer Science graduate from the Obafemi Awolowo University who emerged Nigeria’s Microsoft Imagine Cup Winner in 2010 and became a world finalist of the student competition in the same year, the goal of the mobile gaming start-up is to make games that are fun to play, plain and simple.
Olaniran told me during a Skype call yesterday that his company’s games are hugely played around world with top users in China, Brazil and the U.S and says that its most popular game, Road Blaizer, a car racing game has attracted over 300,000 downloads alone since its launch in April 2013 to date.
“In just a month of launching our games on the Windows Phone Store, over 600,000 players worldwide have fallen in love with the addictive game-play”, said Olaniran. He added that the company’s success secret lies in simply focusing on fun games, without history or lectures, that appeal to gamers of all age groups.
Although Gamsole is not yet profitable, Olaniran tells me that its revenues are growing as it sells ads using multiple ad networks available on the Windows Phone store and through its paid games, with both its free and paid games attracting about
3,000 downloads per day 11,000 daily downloads on the average.
Olaniran didn’t say how many of those downloads are for its paid games, Mega Chicken (which gets about 3,000 daily downloads for its free and paid version alone) and Funbits which cost $0.99 USD (about 160 NGN) to download, but we figure that a large chunk of the company’s revenues would be from in-app advertising. Yet, Olaniran says that the company would soon launch in-app purchases for its games in the future to help bouy up the company going forward.
With investment talks already ongoing with local investors, the company hopes to set up in Nigeria, hire a developer team and build across other platforms like Android and iOS.