JUMIA’s Order Tracking Tool Is A Real Innovation For E-Commerce In Nigeria
Leading online retailer in Nigeria, JUMIA has taken e-commerce to another level with its ‘order tracking tool‘ which lets customers check the status of their orders without having to call customer service.
So the next time you shop on JUMIA, you can simply enter your order number and track where your package is, just like you would on DHL and other courier companies.
The company hopes the innovation would help speed up communication between the company and its customers online showing them the estimated delivery time for their orders online.
But although it recently acquired a 90,000 sqft warehouse in Lagos expected to hold a large volume of a range of products, the company has not been great with prompt delivery based on several feedback from its customers online.
No doubt, with this new innovative tool, JUMIA has raised the bar within the Nigerian e-commerce space, but whether or not this new tool would help the company’s image in customer service and delivering of products to customers on time remains to be seen.