Tress, a mobile app that helps black women from around the world find hairstyle inspiration, has been launched globally after a successful pilot period.
The app seeks to tap into the global black haircare industry, which is currently valued at over $500 billion (black women spend a disproportionate amount of their income on hair – 9 times more than other races).
Through the Tress Android app, women can discover new hairstyles to inspire them during their next salon visit; see detailed information about hairstyles such as the exact products used, the name of the salon/stylist, and the price range, and share their favourite hairstyles and receive compliments and hair care secrets from a supportive community.
“It’s surprisingly difficult to find accurate information about hairstyles,” said Priscilla Hazel, CEO of Tress.
She added, “Many ladies routinely find themselves in the awkward position of walking up to complete strangers to compliment and inquire about their hair, or stalk social media accounts for inspiration as well as adequate information about the style.”
Tress was launched on February 25, 2016 during the Beauty of Tech panel at the recently concluded Lagos Social Media Week.
Tress was founded by three women software entrepreneurs from Ghana and Nigeria – Priscilla Hazel, Esther Olatunde, and Cassandra Sarfo – who met at a Meltwater Entrepreneurial School of Technology program.
“Our vision for Tress is to be an active social network of black women thriving in all aspects of their lives, and we’re keen to partner with like-minded organizations and individuals who’re excited to help make this happen,” Hazel concluded.
The Tress app is available as a free download on the Google Play Store.
Image Credit: Tress via Facebook.