Obi Worldphone, a US-based global smartphone company, has announced the launch of the MV1, a smartphone targeted at young professionals in Africa and other fast-growing markets spread across Asia, Latin America, and Europe.
The MV1 embodies the company’s deep-rooted philosophy that sophisticated design is just as vital to a modern phone as its internal components.
MV1 comes with both Android Lollipop 5.1 and Cyanogen OS 12.1.1, the latest operating system from Cyanogen, an Android-evolved operating system that allows users to personalize and customize their device experience from icons and themes to boot animations and lockscreens.
The MV1 spots a 5-inch in-cell display, which presents images, video and games in crisp detail and radiant color, a distinctive elevated display made of Gorilla Glass and a 1.3 Ghz Qualcomm quad-core processor, which delivers premium-tier graphics, speedy download times and fluid multitasking.
The device also features Lifespeed, Obi’s custom clean and intuitive user interface which allows users access the phone, camera and web straight from the launch screen.
“This is an industry with 200 different brands vying for consumers’ attention. There will be 1.4 billion Android phones produced in 2016 alone, so there needs to be a way to stand apart from the pack,” says John Sculley, Obi Worldphone co-founder.
He added, “…what we’ve done with the Obi Worldphone from the very beginning is show that it’s possible to have a beautifully designed phone that fits into your lifestyle at an accessible price without sacrificing form and technology. You don’t have to give up style in exchange for substance. With the MV1, you can have both.”
The smartphone will come in three colours – red, white and black – with suggested retail price of US$149 for a 16GB model with 2GB of RAM, and US$139 for the 16GB model with 1GB of RAM, both of which can be expanded to 64GB with a microSD Card.
The Obi Worldphone MV1 will be available in Africa in March 2016 and will be sold via online and traditional retail channels.
The phone’s sculptural look was created by Ammunition, a San Francisco-based design firm that shares Obi’s ethos of fashion, form, and function. The MV1 represents a refreshing wave of design packed into a practical 4G LTE-enabled device
Late last year, Obi Worldphone launched the SF1 and SJ1.5 smartphones, targeting the young, old and aspiring tech-savvy population in Nigeria.
Obi Worldphone, founded in 2014 and headquartered in San Francisco, manufactures smartphones that integrates elegant industrial design with high-end technology. It has offices in Dubai, Miami, London, Singapore, Shenzhen and New Delhi.