Orange, one of the world’s leading telecommunications operators, has announced that the second largest mobile operator in Egypt, Mobinil has been rebranded to Orange Egypt.
With the rebrand, Egypt becomes Orange Group’s largest operation in terms of customer numbers (33.4 million customers at the end of December 2015) and contributes over 27% of its revenues for the Middle East and Africa region.
“Egypt is a vibrant market and we are delighted to bring the Orange brand to this important market on this momentous day in our history,” Chairman and Chief Executive Officer for Orange, Stéphane Richard said in a press release.
He added, “Today Orange is a mobile operator in Egypt, but we want to be much more than that in the future. We want to be a true digital player and help the Egyptian economy and its people to draw the benefits of the digital age.”
Orange will leverage its extensive technical, marketing and business know-how to benefit its Egyptian operation and improve the quality of service for customers.
Customers can look forward to getting access to Orange’s global products and services factory and Orange’s own-branded range of devices, and experiencing improved retail experience.
Chief Executive Officer of Orange Egypt, Yves Gauthier said, “We are part of a truly international group with all the backing that brings. In addition to benefiting from group-wide synergies and know-how, we are adopting the Orange strategy to place the customer experience at the heart of what we do so that we can deliver on our promise ‘to connect our customers to what is essential in their lives,”
He added, “Today is a proud day for our employees who have worked hard to get to this moment and we hope our customers share our pride.”
Since the year started, Orange has been on a buying spree as it looks to become the the leading mobile operators in the country. The company has acquired Millicom’s subsidiary in the DRC, Airtel’s subsidiaries in Burkina Faso and Sierra Leone, and the subsidiary of Cellcom Telecommunications Limited in Liberia.
Orange has operations in 27 countries worldwide, and is present in 19 countries across Africa and the Middle East.
Image Credit: DAMIEN MEYER/AFP/Getty Images.