Safaricom partners Flytxt for customer experience improvement


Safaricom, the largest integrated telecommunication service provider in Kenya, has announced a partnership with Flytxt, a leading mobile consumer analytics solution provider for enterprises, for the deployment of its Customer Value Management (CVM) solutions.

Flytxt will use its advanced analytics powered solutions to enable Safaricom improve customer experience through personalized and contextually relevant engagement with customers throughout their lifecycles.

“We continuously work to better understand our customers so that we are able to streamline our services and offer the best possible solution,” said Sylvia Mulinge, Director, Consumer Business, Safaricom.

She added, “Our partnership with Flytxt aims to provide better customer insights that will help us realize our goal of delivering a differentiated experience to our customers.”

Flytxt’s solutions leverage packaged analytics to provide telcos with actionable insights that help them to take faster decisions across business work flows and touch points. These solutions further enable them to personalize their services to customers and optimally utilise the opportunities for enhancing customer lifecycle value.

Flytxt has a presence across Africa through partnerships with top tier Telecommunications companies, including a group level agreement with MTN.

Senior Vice President of Global Sales at Flytxt, Hetarth Patel said, “I am delighted that Safaricom has chosen Flytxt. With this partnership our relationship with the Vodafone group deepens further,”

He added, “Flytxt has already demonstrated impressive results in its earlier deployments in the group. I am confident that this partnership will continue the trend and produce significant economic impact for Safaricom.”

This partnership marks Flytxt’s third such agreement within the Vodafone Group’s global footprint – Safaricom is an affiliate of the Group.

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