Early in January, we reported that Orange, one of the world’s leading telecommunications operator, has signed an agreement with Cellcom Telecommunications Limited to acquire its Liberian subsidiary.
Orange has now announced the completion of the acquisition of Cellcom, Liberia’s leading mobile operator, through its subsidiary Orange Côte d’Ivoire, after it obtained all the official approbations necessary to complete the transaction.
With a population of 4.3 million people and relatively low mobile penetration rate (66% of the population), Liberia has a high-growth potential for Orange.
In the coming months, Liberian customers will benefit from the arrival of Orange, one of Africa’s leading players in the telecoms’ industry.
Orange will provide its marketing expertise and world-class technical capability to further strengthen the operator’s established network and enhance customer service.
This acquisition is part of the international development strategy of Orange, which aims to accelerate growth by entering new emerging markets with high potential.
This will enable Orange to strengthen its positions in Africa, where almost one in ten people are already customers.
With the acquisition, Liberia becomes the 20th country in Africa and the Middle East to join the Orange group.