Apple launches faster, more beautiful MacBook


Cupertino-based Apple has announced the launch of an updated MacBook, making the thinnest and lightest Mac better than ever.

The updated Mac comes with the latest Intel processors, improved graphics performance, faster flash storage and an additional hour of battery life.

Featuring an all-metal unibody enclosure, the MacBook is now available in four aluminum finishes – gold, silver, space gray, and for the first time, a gorgeous rose gold.

“MacBook is the thinnest and lightest Mac we have ever made and it’s our vision for the future of the notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

He added, “Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish.”

The updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster 1866 MHz memory.

The new Intel HD Graphics 515 deliver up to 25 percent faster graphics performance, and faster PCIe-based flash storage makes everyday tasks feel snappier — from launching apps to opening files.

With up to 10 hours of wireless web browsing and up to 11 hours of iTunes movie playback, MacBook is the perfect notebook for all day, on-the-go computing.

MacBook comes with the incredibly small and versatile USB-C port for charging, data transfer and video output in a single connector that is one-third the size of a traditional USB port.

With no moving parts or vents, MacBook is entirely fanless for silent, efficient performance. Designed for the wireless world, MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity.

It is perfect for tasks like streaming content from your MacBook to your Apple TV using AirPlay, exchanging files quickly using AirDrop or using wireless headphones.

The updated Mac comes with OS X El Capitan, the latest version of OS X, which refines the Mac experience and improves system performance.

El Capitan builds on the ground-breaking features and beautiful design of OS X Yosemite, with updates to window management, built-in apps and Spotlight search, and performance improvements to make everyday activities – like launching and switching apps, opening PDFs and accessing email – faster and more responsive.

The updated MacBook became available through yesterday, and it will be available in Apple’s retail stores and select Apple Authorized Resellers starting today, April 20.

With these new features, the MacBook is well-positioned to become the future of the notebook!

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