Billboard has announced Spotify as its exclusive streaming partner for 2016, a partnership that allows the streaming service to power playback of more than 75 Billboard music charts.
The partnership will also birth three new Spotify-driven charts published weekly on Billboard.
The first chart is the Viral 50. This will feature songs with the greatest volume of social and sharing activity.
The other is the 30-track Velocity Chart, which will cover songs that are growing rapidly on Spotify while Spotify Rewind tally will highlight five songs for each decade from the 1960s through the 2000s, ranked by popularity and relative weekly revival.
In addition, those who visit Billboard’s site will be able to hear 30-second snippets of each song on every chart, with the option to stream tunes in their entirety on Spotify’s service.
“As the world’s largest streaming music service, it’s exciting to partner with a highly influential music brand like Billboard to help expand its chart offerings,” said Stefan Blom, Spotify’s chief strategy officer/chief content officer.
He added, “We’re pleased to offer passionate music fans the ability to listen to hundreds of artists on the Billboard charts alongside new content, powered exclusively by Spotify.”
The partnership will also see Billboard feature Spotify’s New Music Fridays playlist, with each article accompanied by the Spotify play button, allowing readers to listen while they read.
Co-president of The Hollywood Reporter-Billboard Media Group, John Amato said, “For decades, Billboard has remained the world’s most influential music brand because we’ve never stopped innovating and giving our audience expanded access to new content,”
He added, “Our partnership with Spotify will unite both brands and launch new features to better serve today’s growing digital audience.”
If this partnership interests you, you might as well start listening to the 30-second snippets of the hottest songs on the chart.