This month’s Mest Talk, a panel discussion hosted by Meltwater Entrepreneurial School of Technology (MEST), a Ghana-based business incubator and accelerator, will focus on Growth Hacking, a marketing technique developed by tech startups which use creativity, analytical thinking, and social metrics to sell products and gain exposure.
Growth Hacking has been used by several companies to grow from 0 to 10+ million users in a matter of months with little to no marketing.
During the Talks, the concept of growth hacking and how it is different from traditional marketing will be explored.
Use case studies and stories will be used to provide practical how-to guides on strategy, tactics and tools you can use to acquire users even if you have zero/low marketing budget, and how to bake growth into the DNA of your product development.
The featured speaker for the Talks is Dotun Olowoporoku, the Managing Partner at Starta, a content and data platform that makes it easier to build, discover and track high growth businesses in Africa.
The event is intended for people currently running a business and have recognised customer acquisition as a pain point they need to address.
They should register for free as soon as possible as spaces are limited. The Talks will hold on April 28, 2016 from 10:00am to 12:00pm (GMT) at the Meltwater Entrepreneurial School of Technology Incubator (MINC) in Accra, Ghana.
MEST Talks take place once a month. It allows MEST’s portfolio companies to meet knowledgeable members of the local business and tech community, and get introduced to a range of topics and resources in Accra’s budding startup ecosystem.
The typical structure is a brief presentation from the speakers, followed by an open Q&A session with the panel and audience.