The Guardian, Nigeria’s most trusted newspaper, has announced the launch of an online TV platform, Guardian TV.
Guardian TV will provide exclusive video interviews, as well as up-to-the-minute videos from across the world.
The platform will provide viewers the best in news entertainment and sport from partners such as Al Jazeera, AFP, Reuters, CNBC Africa, Bloomberg, Forbes Africa TV and France 24.
Other partners includes Blustar Entertainment, Ebony Life TV, Ovation TV, Frontera, Channels TV, and Omnisport, the world’s number one sports content provider.
The Guardian’s Executive Director, Toke Alex Ibru, is confident Guardian TV will revolutionise the short form video content market in this part of the world.
“Guardian TV will offer content providers a platform to reach out to larger audiences and demographics, both locally and internationally. I expect Guardian TV to in the not-too-distant-future become the number one source in Nigeria for quality short videos on news, entertainment and sports,” he said.
The launch of Guardian TV comes after the complete re-launch of The Guardian’s digital platform. The new service is part of a continued investment by the group into its digital operations and products.
The organisation has signalled its intent to launch products and services that can compete on an international basis.
To access the Guardian TV, users will need a decent Internet connection and any electronic device such as personal computers, tablets, smartphones, and Smart TVs.
Guardian TV was launched in partnership with Ventra Media Group, a full-service digital marketing and rights agency.
Ventra’s services includes digital strategy, growing social media audiences and planning, as well as buying digital media for brands and content owners.
The outfit also specialises in platform development and monetisation for content owners such as The Guardian.
“We believe that Guardian TV represents the first of its kind in the market where a traditional newspaper business has stepped forward to provide a dedicated online video platform. The combination of Ventra’s product and technical expertise combined with the online reach of The Guardian will provide audiences with an unparalleled service,” said Daryn Wober, CEO of Ventra Media Group.