Ringier Africa, a leading diversified digital media company in Africa and One Africa Media (OAM), one of Africa’s largest digital publishers have announced the merger of their pan-African classifieds assets to form Africa’s largest classifieds group.
Known as Ringier One Africa Media (ROAM), this new group will comprise some of the continent’s leading homegrown brands, including OAM’s Jobberman, Brighter Monday, Cheki, BuyRent Kenya & PrivateProperty Nigeria and Ringier Africa’s Expat-Dakar, ZoomTanzania & PigiaMe.
This explains why the Group is claimed to be Africa’s largest classifieds group.
ROAM, whose acting CEO is Justin Clarke, is strategically positioned to lead the marketplace’s double digit growth, covering both vertical – car, real estate and jobs – and horizontal classifieds businesses.
“We have been looking for the right strategic partner with a similar broad vision for classifieds in Africa and who has a deep understanding of how things work in this complex continent as well as the long term commitment to stay the distance in some very large but early stage markets,” Justin said in a press release.
He added, “We have known Ringier Africa for many years as we have both pioneered these markets in parallel and are really excited to be joining hands at last. The synergies are huge and we fit so well together.”
The new joint venture will enable the creation of nation-wide synergetic classifieds systems allowing for improved user experience and much improved audience reach across currently six African countries in three strategic regions: Nigeria, Ghana, Kenya, Tanzania, Uganda and Senegal.
The existing shareholders of both companies have committed to continue to significantly invest into the JV to build out its market leadership.
Ringier Africa GM, Leonard Stiegeler said, “The joint focus of ROAM will be to serve its users across Africa with best-in-class marketplace platforms. Combining the group’s strengths will help our users reach a larger audience with their offers and find what they are looking for easier and faster.”