South Africa’s ThisIsMe raises US$2.5 million to expand internationally


ThisIsMe, a South African startup that provides an online verification service, has raised US$2.5 million from private investors to begin an international expansion.

ThisIsMe aims to modernise identity for the connected Internet era and provide a smart solution for distributing and controlling individual identity assets.

Through its Android and iOS app, ThisIsMe verifies an individual’s identity to other individuals, businesses, financial institutions and regulators via links to Home Affairs and the major banks.

The apps proves that not only are you who you say you are, but that you are still alive – assisting in preventing identity theft and other instances of fraud.

Since launch in 2014, ThisIsMe has attracted substantial interest from South African corporate businesses and the customers they serve.

The startup plans on using the funds to begin an international expansion.

We are planning to enter at least three different regions this year and progress in terms of expanding into two of these countries – Australia and New Zealand – is very advanced,” said Mark Chirnside, the CEO of ThisIsMe.

He added, “We also have plans for investment expansion in the US and Europe with incredibly exciting partners.”

Also, the startup is also planning to expand into Nigeria, Africa’s largest economy, and is currently in talks with potential partners.

“On the African front, we are in talks with a potential partner in Nigeria. Nigeria represents a particularly demanding market, and confidence among ThisIsMe staff is high that their processes would aid Nigeria’s specific challenges,” Mark said.

The startup is not letting the cash and its expansion plans get into its head though. It will continue to introduce innovative products with new apps already being developed for the consumer, merchant and juristics markets.

Source: Tech Financials.

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