Mobile Advertising Startup, Sliide Airtime Raises Undisclosed Sum From Singularity Investments

Sliide Airtime, a mobile advertising technology startup, has raised an undisclosed sum from Singularity Investments, a Nigeria-based investment vehicle.

Sliide Airtime, which claims to operate Africa’s first lock screen content delivery platform, will use the funds to expand its operations in Nigeria.

CEO and co-founder of Sliide Airtime, Corbyn Munnik said, “The response to our launch in Nigeria was phenomenal and exceeded expectations. Our business model has proven successful, and we welcome Singularity’s involvement as we continue to grow the company.”

Sliide Airtime launched in Nigeria in March 2016. The platform provides users with a new way of accessing content from their mobile devices, while simultaneously earning free airtime.

After entering information about their interests, users receive personalised content as soon as they wake their phone, including news and entertainment handpicked from local and international media sources as well as branded and sponsored content.

Sliide Airtime provides advertisers with a new and unique platform to reach consumers through their most prized and most frequently used device – the mobile.

Furthermore, Sliide Airtime enables mobile network operators to benefit from shared advertising revenues, as well as increased user engagement and time spent online.

Sliide Airtime has partnered with a variety of organisations to deliver branded content, including Google, Facebook’s Audience Network, and Twinpine, an advertising network in Africa that’s part of Africa’s leading digital media business, Terragon Group.

Singularity Investments Principal, Issam Darwish said, “Sliide has an innovative business model that enables operators and consumer brands to achieve sustainable customer engagement in competitive environments, while enhancing the value of the mobile experience for their customers,”

He added, “We believe that, by combining the innovative ideas and skills of the Sliide team with our expertise in scaling pan-African businesses, the Sliide platform is just the first of the company’s disruptive mobile-based products that will add tremendous value to the mobile ecosystem across Africa.”

Singularity’s investment in Sliide Airtime further affirms its commitment to the Nigerian telecoms market, and follows last month’s investment in Lagos-based corporate market intelligence startup, Asoko Insight.

Sliide Airtime is also planning another funding round for later this year to finance expansion into South Africa, Ghana and Kenya.

If after reading what Sliide Airtime offers, you’re eager to download the app, you can do so from the Google Play Store or directly from the website,

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