Marketing Research Startup, Raises R2 million To Accelerate Development

money-coins, a Jo’burg-based technology startup, has raised R2 million (about US$127,000) from global business executive and investor, Kevin Gaskell.

The startup, which leverages crowd­sourcing to revolutionise the way brands and agencies facilitate feedback and develop campaigns throughout Africa, will use the funds to accelerate its development.

“ is addressing a market which is ripe for disruption ­ not only in terms of pace and cost, but also in terms of quality local insights,” said Gaskell.

He added, “By leveraging the power of the crowd to access expertise from across the continent, is giving brand managers a way to properly localise campaigns in a way that won’t break the bank. I see this as a major opportunity and I’m excited to be getting in on the ground floor with these guys.”

Although the global market research industry is valued at US$45 billion, the players in the industry have not kept pace with changes in demographic shifts, media consumption habits and online technologies.

The whole process of testing an advertisement takes 60 days to complete and can cost upwards of R250k. To, this too long and costly and that explains why it is revolutionising it. give brands and agencies access to thousands of top creative talent from across Africa to test campaigns for local relevancy, mitigate against cultural risk and optimize their creative to local markets.

Its flagship product, Sense Check, allows clients to get feedback on their concepts and campaigns from online panels of creative professionals across any market in Africa. A client simply uploads their creative (website, video ad, animatic, mobile app, etc) and the platform will identify the 30 most relevant creative professionals to provide 1­2 hours of analysis and actionable feedback.

“We believe the technology we are building, as well as the access to thousands of in-¬market professionals, will save our clients’ millions of dollars in wasted media budget on ineffective advertising campaigns,” said Remon Geyser, co­founder of

Launched in March 2016, the startup’s good job are being noticed as it has been selected to represent South Africa at the upcoming Endeavour Global program.

The event will be hosted in Spain this month. will pitch to a panel of global experts, including senior executives from Facebook, Twitter and Google.

The startup has also been announced as a finalist in the 2016 FNB Innovation Awards, which is aimed at businesses with the highest potential to grow.