Safaricom launches youth empowerment platform, BLAZE


Safaricom, the largest integrated telecommunication service provider in Kenya, has announced the launch of a platform that seeks to empower youth using the power of mobile.

Known as BLAZE, the platform offers youths (aged 18-26) access to custom-made tariffs and product offerings that will leverage Safaricom’s extensive mobile network.

One of the unique product on offer is Create Your Plan. It allows users to control how much they spend on voice, data and SMS each time they purchase airtime.

For instance, if a subscriber buys Sh100 worth of credit, they have the freedom to choose how much of their money should be allocated towards data, voice or SMS, depending on their preferences.

“We realize that our youth segment has unique needs that called for specialized product offering. BLAZE will introduce a number of innovative concepts into the mobile sector including the opportunity to choose your own bundle,” said Bob Collymore, CEO, Safaricom.

Aside Create Your Plan, BLAZE will also include access to a suite of products and initiatives that will be exclusive to the youth segment such as branded 3G and 4G devices, youth empowerment summits and apps that aim to enhance their experience on the network.

By offering more relevant products and services to the youths, Safaricom hopes to garner 25 per cent of its future growth, in terms of both customer numbers and revenue.

“This is a unique innovation that we are proud to be introducing to the market. It allows our customers to always be in control and to manage their spend according to their needs,” said Sylvia Mulinge, Director – Consumer Business, Safaricom.

BLAZE – which cost Sh700 million to conceptualise, develop and launch – will act as a sub-brand of Safaricom and is a first-of-its-kind product that was co-created with the target audience over the course of a year.

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