SlushPay gets a new name that reflects its vision better


Because a name is really important when building a lasting brand, the guys behind SlushPay, a startup that’s powering recurring payment, have announced a rebrand of the startup to reflect its vision.

The rebrand has led to the renaming of the startup to Amplify and has birth a redesigned website, which isn’t just about changing theme/interface but really about real upgrade to serve customers better.

The upgrade means businesses can now accept payments directly from their client’s bank accounts, have access to deeper insights and comprehensive customer reports tailored for their business, and more.


As for app developers, an android SDK has been released to enable them easily monetize their products.

The startup isn’t stopping there. In the nearest future, it will be releasing more enhancements because it “cares about providing a complete suite of value added services to help Nigerian businesses deepen their relationship with clients, and make more revenue.”

The enhancements will make it possible for businesses to:

  • Contact current and former customers via SMS and email.
  • Keep customers coming back with simple loyalty programs.
  • Leverage word of mouth to acquire new customers via simple referral programs.

“We aspire to be your growth partner over the entire lifetime of your business, and we believe our new name — Amplify — better communicates this vision,” said Segun Adeyemi, co-founder of Amplify.

With the rebrand, which came after rigorous tests and feedback from users, Amplify has now gone live and ready to help businesses accept payments online in an easy manner. Interested businesses can click HERE to get started.

Amplify will be going head-to-head with Paystack, SimplePay, which only recently launched SimpleLink, and others in this space. Let’s see how this ‘Ileya ram fighting contest’ pans out!

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