Sliide Airtime, a mobile advertising technology startup, has been named winner of the Game-Changing Innovation category at the prestigious West Africa Com Awards that took place on June 8, 2016 in Senegal.
West Africa Com is an annual forum for the West African digital and ICT sector. Its awards recognises the strength and wealth of talent in the West African tech and telco ecosystem.
The Game-Changing Innovation category seeks a company which has a new product, solution or business model with the potential to change the way the market works.
In a category that has other really game-changing innovations, Sliide Airtime was the “city on the hilltop that cannot be hidden.”
The lock screen content delivery platform provides users with a new way of accessing content from their mobile devices, while simultaneously earning free airtime.
After entering information about their interests, users receive personalised content as soon as they wake their phone, including news and entertainment handpicked from local and international media sources as well as branded and sponsored content.
Sliide Airtime provides advertisers with a new and unique platform to reach consumers through their most prized and most frequently used device – the mobile.
Furthermore, Sliide Airtime enables mobile network operators to benefit from shared advertising revenues, as well as increased user engagement and time spent online.
CEO and founder of Sliide Airtime, Corbyn Munnik said, “This is our first award and of course we are delighted. Our service is already massively popular in Nigeria – both with consumers and advertisers – and we are about to launch a funding round to finance expansion into other countries in Africa.”
The startup won the award based on its level of innovation, unique features and characteristics, success to date and potential for expansion into new markets.
Sliide Airtime, which only launched in Nigeria in March 2016, recently raised an undisclosed sum from Singularity Investments, a Nigeria-based investment vehicle, for expansion in the country. It will raise further funds soon to launch its service in South Africa, Ghana and Kenya.