Three startups emerge winners of Seedstars Soweto, advance to finals in Johannesburg


Three startups have been named winners of Seedstars Soweto, the Soweto leg of Seedstars World, the global seed-stage startup competition for emerging markets and fast-growing startup scenes.

The winners are digital and P2P insurance backed by crowdfunded reinsurance, Rovio; Sortd, a communication-centric organizer that transforms email and instant messaging into a set of organized to-do lists, and UmoyAir Communications, which provides free calls from mobile phones to any number without airtime or data.

The three startups will now move on to the finals of the competition in South Africa to compete with the best startups of Seedstars Cape Town and Seedstars Durban.

At the finals, which will take place on June 30, the judges will select one winner, who will be crowned the most promising seed-stage startup of Seedstars World South Africa 2016. The startup will fly South Africa’s flag at the global finals of the competition in Switzerland.

Seedstars Soweto took place at eKasi Labs on June 14 from 4:00pm – 9:00pm.

The event was organized with the support of Standard Bank, Entrepreneur Traction, Omidyar Network, Payfast, Glocell and eKasi Labs.

South Africa is the third country Seedstars World is hosting its competition this year – Egypt was the first while Tunisia the second.

After South Africa’s event, Gaborone, the capital of Botswana will host the next Seedstars World competition – it will be hosting it for the first time ever.

The competition, which searches the most promising startups on the continent, will take place in 20 African countries before the year runs.

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