The rebrand, which will leverage Jumia’s massive success on the continent, will ensure the group operates under the same brand name that will be trusted and loved by its customers across Africa.
From henceforth, Kaymu, Jovago, Hellofood, Vendito, Lamudi, Carmudi, and AIGX will operate as Jumia Market, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Car and Jumia Services respectively.
From a single platform, customers will be able to access all of these services.
The situation is a win-win as sellers will also get access to more traffic and to a greater world of opportunities.
“We founded our companies with a very strong belief: Internet can improve people’s lives in Africa. Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience,” said Sacha Poignonnec and Jeremy Hodara, founders and co-CEOs of Jumia.
The rebrand is a testament to the fact that the group’s ambition is to transform people’s lives through the Internet, overcoming the ground market challenges of the continent and giving all Africans the opportunity to access high quality services and products everywhere.