Twitter has launched an app exclusively for business owners to manage their business accounts called Twitter Dashboard, which is aimed at helping small to medium-sized businesses manage communication and engagement with their followers.
Following the launch of Twitter Engage which was geared towards creators, Twitter Dashboard is geared towards small and medium sized businesses as large organisations typically have the advantage of sophisticated tools provided by Twitter ecosystem partners.
In a blogpost, Twitter said:
Twitter Dashboard offers a single destination to get things done as it gives business owners a clear picture of what’s being said about their businesses, lets them schedule tweets, and offers insights about their tweet performance”.
With Dashboard you can:
- Easily engage with your audience: Create a custom feed to find out what’s being said about your business. (Chances are there’s more than the mentions you’d normally be notified about!) Use your custom feed to get right to the Tweets you want to see first and better engage with your community.
- Tweet when the time is right: Now you can schedule Tweets to reach your audience when they’re online and you’re busy doing other things. If you want to edit your scheduled Tweets while you’re on the go, you can use the iOS Dashboard app to update your Tweet queue.
- Get Tweet ideas and inspiration: Kickstart your creative process with Tweet tips geared just for businesses. They can help you start conversations and engage your audience in those moments when you’re not sure what to Tweet.
Image Credit: Twitter Blog