Some few weeks back, there were reports that Safaricom, the largest integrated telecommunication service provider in Kenya, plans to launch a taxi hailing service to rival Uber, a renowned taxi hailing service.
According to reports, the telco has launched the service yesterday in Nairobi, Kenya.
Known as Little Cab, the service aims to stamp its authority on the on-demand taxi hailing space by providing superior services.
Little Cab will provide riders in-car WiFi, payments using M-Pesa, and of course really cheap fares (with no price surge).
Also, Little Cab will be offering corporate rides for businesses, and drivers are to get a higher share of revenues.
Little Cab will be available on Android and Windows phones. Other platforms will be supported at a later time.
The service will be run jointly with Nairobi-based software developer Craft Silicon, which developed Little Cab’s app.