Sliide Airtime, a mobile advertising technology startup, has been named winner of the “Mobile Marketing Company of the Year” category of the Nigerian Telecom Awards, the single-most important (and popular) event in Nigeria’s telecom sector.
The awards, now in its 12th year, recognises the companies that have boosted Nigeria’s economic growth.
Launched in March 2016 in Nigeria, Sliide Airtime, Africa’s first lock screen content and mobile advertising delivery platform, is changing the way people interact with their phones by subsidising their airtime.
Its provides users with a new way of accessing content from their mobile devices, while simultaneously earning free airtime.
After entering information about their interests, users receive personalised content as soon as they wake their phone, including news and entertainment handpicked from local and international media sources as well as branded and sponsored content.
Sliide Airtime provides advertisers with a new and unique platform to reach consumers through their most prized and most frequently used device – the mobile.
Furthermore, it enables mobile network operators to benefit from shared advertising revenues, as well as increased user engagement and time spent online.
A panel of independent judges, which includes Dr. Simon Olawale, an ICT lecturer at the Osun State University and Mr. Wande Adalemo, a Specialist ICT Practitioner and former CEO, Oxygen Broadband Company, selected the startup as the winner of the category.
“Sliide Airtime is a company which greatly deserves this success. It’s concept and purpose is both laudable and society-friendly. It is innovative and, in just a few months, has established itself as one of Nigeria’s telecoms success stories,” said Otunba Biodun Ajiboye, Secretary-General of The Nigerian Telecoms Awards.
The startup, which has offices in London and Lagos, will receive its award at the awards ceremony slated to hold on July 16, 2016 in Lagos.
CEO and founder of Sliide Airtime, Corbyn Munnik said, “It’s great that our success in Nigeria has been recognised once again. Our service is already massively popular in Nigeria – both with consumers and advertisers – and we are about to launch a funding round to finance expansion into other countries in Africa.”