The funds will be used by the startup to revamp (or modify if you like) its offering based on market feedback.
“I can confirm that we’ve received further backing to double down on what we believe is one of the biggest pain points for businesses of every size on our continent,” said Clinton Mutambo, founder & CEO of Esaja.
He added, “This investment from Swastika Company will allow us to pivot our offering in line with the realities we’ve come across operating markets.”
Swastika Company, which before now invests in Indian companies, joins South Africa-based CRE Venture Capital and local backers in Zimbabwe as investors in the startup.
Launched in 2013, Esaja, which is an acronym for Empowering Solutions And Joint Action, is referred to as Africa’s business platform and for good reasons. It connects traders across Africa to one another!
By doing this, it hopes to unlock opportunities that fuel economic prosperity and especially employment opportunities.