The fans are required to come up with virtual reality (VR) or augmented reality (AR) solutions that’ll help the team surmount the real life challenges within Formula 1 racing.
The solution must enable closer collaboration between the team of engineers trackside, and those working remotely at the team’s factory in the UK.
From the entries, three winners will be selected, who will join the Challenge 1 winners on a trip to Austin, TX to meet the judges at the 2016 FORMULA 1 UNITED STATES GRAND PRIX for the Grand Finale in October, where the Grand Prize winner will be announced.
The Grand Prize winner will receive $50,000 and a bespoke trophy.
“It’s been amazing to see fans come up with such bold ideas over the last two years. I can’t wait to take a look at the 2016 entries and see what the future of the sport might look like,” said Lewis Hamilton, who’s among the judges of the competition.
Fans and innovators across the world interested in the challenge should apply by July 27, 2016. The winners will be announced on August 31, 2016.
The challenge is organized in partnership with Tata Communications, the Official Connectivity Provider to Formula 1® and the Official Managed Connectivity Supplier of the MERCEDES AMG PETRONAS Formula One™ Team.
“VR and AR applications are set to transform how people engage with each other and the world around them, so the exhilarating, high-pressure environment of F1 is the best place to explore the full potential of these technologies,” said Julie Woods-Moss, Tata Communications’ CMO and CEO of its NextGen Business.
She added, “With this challenge, we look to unleash the collective brainpower of F1 fans and technology enthusiasts worldwide to show how creative applications of VR and AR, underpinned by superfast connectivity, could boost F1 teams’ competitiveness.”