Econet Media signs agreement to bring NFL content to Africans


If you’re a lover of the National Football League, this one’s for you. Econet Media, a subsidiary of the Econet Group, has signed an agreement to broadcast NFL content in a number of markets in sub-Saharan Africa [1].

The agreement, which was brokered by ESPN Media Distribution, sees Econet Media become the exclusive linear TV broadcaster of NFL content for a period of 5 years.

During this period, Econet Media will air five live games per week during the regular season, including Thursday Night Football, three games each Sunday, Monday Night Football, as well as every game of the NFL playoffs and the annual Super Bowl.

As part of the agreement, Econet Media will be making select games available free-to-air.

“This is another great win for sports fans in Africa. The NFL is a premium sports brand which has fans all over the continent. The growing interest in signature events like the Super Bowl is indicative of the fact that African sports fans are looking for greater access to the NFL,” said Joseph Hundah, CEO of Econet Media.

The agreement makes Econet Media the broadcast flagship for ESPN NFL studio content such as NFL Live and Sunday NFL Countdown, and archive programming from NFL Films.

The agreement stipulates that Econet Media will also be involved in actively promoting and growing the sport in Sub-Saharan Africa, as the NFL looks to develop its fan base across the continent.

“We are excited to partner with Econet Media to further extend our reach and to provide fans of the NFL in Africa with more content than ever before,” said Mark Waller, Executive Vice President of International at the NFL.

He added, “Additionally, with so many great players of African origin in the NFL, this is a great opportunity to use our content to further inspire future athletes.”

The broadcast will kick-off at the beginning of the 2016- 2017 season and will air exclusively on Econet Media’s Kwesé Sports, a unique Pay TV service.

[1] The agreement will give Econet Media broadcast rights in Botswana, Democratic Republic of Congo, Eritrea, Ethiopia, Ghana, Kenya, Lesotho, Liberia, Malawi, Namibia, Nigeria, Rwanda, Swaziland, South Sudan, Sierra Leone, Tanzania (including Zanzibar), Uganda, Zambia and Zimbabwe.

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