Medium acquires Embedly to make publishing even more simpler

Online publishing platform, Medium has announced it has acquired Embedly, a platform for adding rich content to any site via a simple API, for an undisclosed amount.

Founded in January 2010 and based in Boston, thousands of developers and bloggers rely on Embedly to add rich content to any site via a simple API, improving the web experience for millions of people.

Companies such as The New York Times, NPR, Microsoft and MSNBC, and of course Medium use Embedly.

“We’ve been working with Embedly for years and have been continually impressed with their engineers and product. That’s why we’re beyond thrilled to announce that they will be officially joining the team: Medium has acquired Embedly,” said Edward Lichty, Corporate Development and Strategy Lead at Medium.

Embedly will continue to run as a distinct product although reports have it that some of its employees will be moving to Medium’s HQ in San Francisco.

Both companies believe publishing should be simple and hassle-free, as such they’ll ensure that happens, bringing publishers the best multimedia publishing experience on the Internet.

“Our shared mission is making media consumption and publishing hassle-free, so publishers of any size can focus on their editorial pieces,” said the Embedly Team in a Medium post.

They added, “…we’re excited to help supercharge that promise together, creating world-class in-house capabilities that will bring the very best in multimedia embedding technology to all writers and publishers on Medium.”


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