Launched in 2012, mSurvey leverages SMS and mobile messaging tech to make access to credible, on-demand data from the emerging world super easy.
mSurvey’s robust platform enables users to engage in real time conversations at scale, connecting them directly to people anywhere and on any topic.
The startup serves customers across the globe, providing unprecedented access to rich, real time data from select or random populations in Africa, Asia, Latin American and the Caribbean.
Currently, mSurvey connects with communities in Kenya, the Philippines, Jamaica, Trinidad and Tobago and Haiti, with plans for continued rollout across the globe.
mSurvey will use the funds to launch a value-adding service to merchants who use Safaricom’s Lipa Na M-PESA service, a solution which lets consumers pay for goods and services through their phones using M-PESA.
“This investment enhances our efforts to leverage mSurvey’s highly-sophisticated technology as a significant opportunity for growth and innovation throughout our network, while also enabling us to interact and engage with our 25 million customers in one-to-one conversations,” said Bob Collymore, Chief Executive Officer, Safaricom.
He added, “mSurvey has consistently demonstrated its value to us as clients and now as investors, we see broad potential across a variety of sectors and beyond borders. We are pleased to help fuel a new paradigm of data-driven innovation powered by mSurvey.”
This is the second investment Safaricom will be making through its Spark Venture Fund. The first was in Nairobi-based local package delivery startup, Sendy late last year.
For mSurvey, this is not the first investment it is securing. The startup has received funds from Silicon Valley’s Cross Culture Ventures and Virgin Group-backed, Caribbean-focused Alpha Angels network.
Headquartered in Nairobi, mSurvey continues to grow with regional offices in San Francisco, USA and Trinidad and Tobago in the Caribbean.