Facebook outs new tools to help businesses grow internationally


According to Facebook, more than 1 billion people on the platform are connected to at least one business in a foreign country, and 1.57 billion people visit Facebook monthly on mobile.

In a bid to further help these businesses grow and scale internationally irregardless of their locations, Facebook has announced the launch of new tools and solutions.

One of the tools is a feature in Lookalike Audiences which allows businesses to reach customers in new countries who are similar to their existing ones.

Businesses can use this feature by simply uploading a list of existing customers or high-potential leads.

Also, advertisers with Website Conversion or mobile App Install objectives can select a worldwide region or trade zone leveraging Facebook’s extended location targeting capabilities.

Facebook will then deliver adverts to selected regions and then optimise delivery to the countries with the greatest return.

Other tools such as webinars on international marketing with Facebook and a handbook on finding the right customers in new countries can help businesses optimise their global campaign strategy.

Businesses across the world are already using these tools and are testifying of its efficacy and importance. Read what some have to say below.

“Facebook’s international lookalike campaign helped us to reach niche audiences and customers all around the world. The focus led to significant increases on our acquisition ratios and supported our overall acquisition strategy,”
said Sami Güzel, General Manager & Partner, Modanisa, Turkey.

CEO and Co-founder, Althea Beauty, Malaysia, Frank Kang said, “Facebook helps us to open the doors to new countries. It’s the first marketing channel we consider when we make our expansion strategies. Facebook allows us to expand to countries faster than we had planned in an efficient and scalable way.”

Businesses in Africa are also not left out – they can use these new tools to grow and scale internationally, thereby getting more clients, cash, and and boost their economy!

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