Wecylers CEO got a business offer on a live BBC programme


A business offer on a live programme? Who does that? Eric Guichard, CEO of Homestrings, an investment platform that facilitates Diaspora investments into their own communities, did that.

The occasion was the live recording of Business Daily, the BBC World Service’s international business news programme, and Bilikiss Adebiyi-Abiola, CEO of Wecyclers was in attendance with Eric.

Bilikiss was, at the point, talking about her business, using a year to put up investment proposals and how risk-averse investors were when the host, Didi Akinyelure, cuts her to allow Eric say ‘something’. And mehn, it was unbelievable!

“Let me suggest that we will take your business proposal and what we will do is tie you up with a technology company in India. We will grow your asset base, we will issue a 2 to 5 years diaspora bond against those assets that will be backed 50% by the US government through USAID development credit authority,” Eric said.

The cheers from the audience and Bilikiss herself indicated that the offer was really good. In fact, the BBC describes it as an “offer she can’t refuse.”

So, in the next couple of days, we’re expecting official statements from both companies on the business offer (if Bilikiss accepted it and whatnot).

For the uninitiated, Wecyclers is a Lagos-based recycling startup which gives low-income communities in developing countries a chance to capture value from waste and clean up their neighborhoods through incentive based recycling.

Recyclable goods collected from households are converted into an SMS-based point system that can be redeemed for useful goods and services.

The collection of waste from the subscribers is done using low-cost bicycle-powered vehicles called “wecycles”. These wecycles are manufactured locally and operated by youths from local communities.

The waste collected is then taken to the Wecyclers’ collection centers where they are sorted and baled for recycling organizations.

Photo Credit: Getty Image.

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