ShowMax, a South African subscription-based video-on-demand service, has announced the launch of its service in Kenya.
The Naspers-owned service will be testing a first-of-its-kind video concept in the country – a two-tier service for watching TV shows and movies via the Internet.
One of the tiers is ShowMax Premium. This has a full range of international and local content and is priced at KSh 880 per month.
The other is ShowMax Select, a mobile-first, data optimised product priced at KSh 330 per month. This offers reduced data consumption with savings of up to 75% and has a specific focus on local content, and is paid for using M-PESA.
Kenya is the first country to have this second service added to ShowMax. Both tiers directly addresses the needs of Kenyan Internet TV consumers.
“We don’t believe in one-size-fits-all solutions. Kenya has different needs and tastes to other countries and deserves something designed specifically for Kenyans,” said John Kotsaftis of ShowMax.
He added, “ShowMax is the first international internet TV service that’s priced in KSh and paid for using M-PESA. It’s the first to put strong emphasis on local content including having sports clips. It’s the first to be optimised for mobile usage, reducing data consumption by as much as 75%. And it’s the first to deliver all of this at an affordable price point.”
Both tiers allow subscribers to either stream content or to download up to 25 shows to watch offline. Downloaded content is valid for 30 days. Data usage is charged separately and works with a customer’s existing data bundles.
Launched in 2015, ShowMax has the largest video entertainment catalogue in Africa with over 20,000 episodes of hit TV shows and movies.
ShowMax is accessible across a wide range of devices from smart TVs, media players and computers to smartphones and tablets. It is also available via the DStv Explora.
Its contents, both international and local, are delivered by leveraging relationships with major production studios from across the globe.