Naspers sells Allegro Group for US$3.2 billion


Naspers, a South Africa-based global Internet and entertainment group, has announced the sale of Allegro Group, which includes both and, for US$3.2 billion.

Allegro is the most popular online shopping destination in Poland with more than 20 million registered users.

Allegro provides an online marketplace for companies and private sellers to sell their products to consumers, resulting in total sales of more than 850 thousand items a day.

The company employs 1,275 people across five offices in Poznań, Warszawa, Toruń, Wrocław and Kraków.

Headquartered in Poznan, Allegro was founded in 1999 and later purchased in March 2000 by online auction site QXL. QXL was soon acquired by Tradus which in turn was acquired by Naspers in 2008., based in Wrocław, is the most popular online comparison shopping business in Poland.

According to Bob van Dijk, CEO of Naspers, the sale of Allegro is in line with Naspers’ strategy to make profit for its shareholders.

“Allegro is a business that we invested in during 2008, and since then we have built it into a respected and successful commerce brand in Poland. Its ability to grow while adapting to a changing market environment has ensured its success and it’s a business that continues to perform,” Bob said.

He added, “Our decision to sell Allegro is consistent with our strategy to find and realise value for our shareholders.”

Allegro Group was sold 100% to funds advised by private equity firms Cinven, Permira and Mid Europa. The transaction is subject to antitrust clearance.

“We are extremely proud of Allegro’s team and success, and we are delighted that Cinven, Permira and Mid Europa will lead its next chapter,” Bob concluded.

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