5 Basic Tools to Kickstart Your Advertorials

If you're familiar with copywriting, chances are you have started writing advertorials or are about to. This is because an advertorial is a modified copy that combines advertisement and editorial to inform while subtly promoting a product or service. This marketing strategy is powerful but requires precision and finesse to execute effectively.

Whether you’re a seasoned copywriter or a beginner, having the right tools to write a converting advertorial can make a difference in your writing career. Here are five basic tools you can kickstart your advertorials with.

1. Keyword Research Tool

To create an advertorial, it is important to know what your audiences are searching for. Using a keyword research tool can help you with this, as it allows you to discover the specific words and phrases that potential customers use to find products or services like the ones you're promoting. Some basic keyword tools that you can begin with are:

• Google Keyword Planner: An extension integrated with Google Ads offering insights into search volume and competition.
• SEMrush: A comprehensive tool that provides keyword suggestions, search volume, and competitive analysis.

How to use it:

Start by entering a key term related to the product or service you’re promoting. Look for high-volume, low-competition keywords that you can incorporate naturally into your content. These keywords should guide the structure of your advertorial, ensuring it aligns with what your audience is already interested in.