"Add Yours" Sticker Feature Now Available on YouTube Shorts

Short-form horizontal video content has slowly become the dominant way to view content online. The feature really took off when TikTok came on the social media scene and disrupted the norm on how people view content.

Other platforms, like YouTube and X, have since incorporated their versions of short-form content and now YouTube is looking to further step things up by adding new features to theirs.

Calling it the "Add Yours" sticker, this feature on YouTube Shorts allows creators more engagement with their audience. It's very intuitive, when you make a video, simply slap the sticker on it and anyone watching your video can tap on the sticker and opt to make their version of it.

It's kind of like what Instagram has to offer with their same-named "Add Yours" sticker. YouTube confirmed that this update is available to all users and they can be as creative as they wish.

They announced all this on Wednesday alongside some improvements to the YouTube shorts experience as a whole. For one, they announced an improved auto-captions system that allows you to customize the generated text while having an AI voice read it out.

They also announced that users can now create remixes to videos that have already been remixed. Remixes are exactly what they sound like, you can take someone's video and add to it but only if the creator of the video allows it.

Overall, with YouTube's CPO, Johanna Voolich, announcing that YouTube shorts have about 70 billion views, daily, a much higher figure than their previous 50 billion views, it could be a sign that the shorts landscape is becoming more dominant. With that in mind, we may expect more innovative tools to the YouTube shorts scene eventually.