CHART: Transsion continues to lead Africa's smartphone market amid sharp fall in Q3 2022
In the third quarter of 2022, Africa's overall mobile phone market took a hit as it saw a huge decline of 19.9% to a total of 42.2 million units, largely driven by a fall in consumer demand, per a report by the International Data Corporation (IDC)
In the third quarter of 2022, Africa's overall mobile phone market took a hit as it saw a huge decline of 19.9% to a total of 42.2 million units, largely driven by a fall in consumer demand, per a report by the International Data Corporation (IDC).
The feature phone market was down 20.1% YoY to 24.4 million units, while smartphone shipments declined 19.8% to 17.8 million units, which represents a very low quarterly smartphone volume for the continent.
All of Africa's smartphone markets experienced YoY declines in Q3 2022, with the two major markets of South Africa and Nigeria falling 16.2% and 21.1%, respectively.
