Amazon quietly begins logistics services for non-Amazon orders in India
E-commerce giant, Amazon, has quietly begun to offer logistics and transportation services to third-party merchants, and businesses in India – a service it is reportedly testing for a few months now.
Called Amazon Shipping, it will offer direct-to-consumer (D2C) brands, logistics aggregators and other small businesses its logistic services to deliver non-Amazon orders directly to their customers at competitive rates.
The retail giant with a robust supply network is now leveraging its large delivery chain to drive revenue in the key overseas market as the e-commerce group now attempts to replicate a model it has been testing in its home market-the US for several months.
This move came after, Flipkart, Walmarts-backed rival of Amazon in the Indian market launched its own logistics arm to ship non-Flipkart orders earlier this year. Amazon is now set to compete with Flipkart and other existing players like Delhivery, Xpressbees, and Ecom Express in the logistics market in India.
The company which has now started testing the non-Amazon deliveries for brands, logistics aggregators and others, is expected to make a formal announcement over the next couple of months in India.
