Amazon's answer to the autumn shopping frenzy aims to surpass its record sales

Amazon Prime Big Deal Days is here, and if you're an avid online shopper, this is an event you won't want to miss. Designed exclusively for Amazon Prime members, this sales extravaganza provides a prime opportunity to grab fantastic deals ahead of the holiday shopping season.

The Prime Big Deal Days which is slated for today October 10 and tomorrow 11, 2023, is Amazon's answer to the fall shopping frenzy. It's essentially an autumn version of the popular Prime Day event held each July. While it may not surpass the magnitude of Prime Day, it promises an array of discounts and promotions that will leave you eager to shop.

From electronics to fashion, beauty, and the latest devices like the newly launched iPhone 15 series and Google Pixel 8, there's something for everyone. Prime members can also expect fresh deals dropping as often as every five minutes during select periods throughout the event.

This shopping extravaganza is available to shoppers in 19 countries, including the U.S., the U.K., Canada, Brazil, Germany, Japan, and more.

Prime Big Deal Days: What you need to know

Amazon, the technology retail giant, is kicking off the holiday season a bit early with what it calls the ‘Prime Big Deal Days’, an exclusive two-day event for its Prime members starting October 10 and ending on October 11. According to the company, Prime Big Deal Days will offer amazing

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Given the remarkable track record of Amazon's Prime-level events, this October Prime Big Deal Days is expected to do some incredible numbers. An independent analysis by Adobe Analytics noted the success of the July 2023 Prime Day event, with global sales reaching a staggering $12.70 billion, a remarkable 6.1% increase compared to Prime Day 2022, which achieved $11.09 billion in sales.

These figures even surpassed Amazon's other renowned holiday shopping events like Black Friday and Cyber Monday, which achieved $9.12 billion and $11.3 billion, respectively in 2022, according to Adobe Analytics.

CHART: Amazon’s Prime Day 2023 sales hit $12.7 billion

Amazon’s Prime Day 2023 has wrapped up, smashing records. The two-day shopping bonanza amassed a jaw-dropping $12.7 billion in total sales, making it the biggest Prime Day to date. That’s right, a whopping 12.7 billion dollars in just 48 hours! This marks a 6.1% increase compared to

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Moreover, during Prime Day 2023, Amazon sold over 375 million items worldwide, with the first day of the 48-hour event becoming the largest sales day in Amazon's history. With this track record, exceeding the $12 billion mark and 375 million item sales during this October Prime Big Deal Days seems well within reach.

As Amazon Prime Big Deal Days begins today, it is clear that this event will again make waves in the world of online shopping. With billions of dollars in sales, millions of products available, and the chance to score incredible deals, this shopping extravaganza is not to be missed.