An In-depth Guide to Google Ads

Digital marketing has opened a lot of avenues to create various touchpoints with customers. Google Ads being one of those touchpoints. We will explore different types of Google Ads and how they work.

Different types of Google Ads

A wide range of marketing tools and features are at your disposal while using Google Ads.

A digital marketing agency in Dubai can assist you in setting up and managing ads for advertising on Google Ads. Customized ad strategy can be drawn based on their own brand expectations. 

Below are some of the many Google Ad categories:

Search Ads: Users search for product or service they would like to use and type the query on search console. Search ads take this query and push forward sponsored ads with similar keywords that the user typed. Specific landing pages can also be drawn up to attract users with specific keywords instead of the website.

Display Ads: Display ads help in brand recognition and brand recall strategy. These advertisements are often placed on websites or applications as banners.

Shopping Ads: Google Shopping, Images, SERPs, and Google Maps are places where product-focused ads pop up through shopping ads. Google Merchant Center is an ideal platform to sell physical products.

Video Ads: Grab the attention of viewers through quick video ads that are played in YouTube videos, search feeds, or Google video partner networks. Video ads are perfect to explain or simply grab the attention of users.

App Ads: If you have an app, you can promote it on YouTube feeds, and Google Play Store. It will be visible in search results recommendations and the other search partner networks.

Discovery Ads: Discovery ads are placed throughout Google properties such as Gmail, YouTube and Discover Stream. This is perfect for promoting highly visually appealing content.

Ads by Performance Max: This is a machine learning tool by Google that allows automation for ads. It optimizes the same ad across all channels without much human intervention, across various channels.

Smart Ads: Before you start your campaign on Google, it is important to have goals in mind and work towards them using Google Paid Search, Gmail, partner websites, and so on.

Picking the Right Google Ads Tool

There are many factors to keep in mind before one starts to advertise with google ads:

Platform Preference: Search, Video, Display etc., which ad format is best for what kind of advertisement, needs to be decided. 

Geographic Focus: Locations that need to be targeted carefully. A digital marketing agency can help you get local traction by focusing on a particular area.

Striking the Right Balance: An experienced digital marketing company in Dubai would tell you this, put smart goals ahead of channels. While planning a unified campaign, think about using either Performance Max or Smart Ads.

Beyond the Ad Formats: Looking Ahead towards Performance

Here are some other pointers to keep in mind while drawing up a Google Ad strategy.

Campaign Objectives: Know the type of metrics you are going to track and monitor them accordingly. Leads and website traffic are some examples of them.

Targeting: You can narrow down your targeting strategy by choosing specific activities, interests, ad demographics and so on.

Bidding Strategy: It is crucial to set a budget to ensure to stick to it to avoid overspending it.

Creative Assets: Create captivating creatives and ad copies that capture the eye of the audience.

Landing Pages: Landing pages are relevant for specific products or services. Guide visitors to optimised and relevant pages to increase conversion rates.

In Summary

Mastering the Google Ad ecosystem will boost your marketing efforts. It will take your business to new heights, and eventually lead to the growth of your business.